With big data comes great responsibility.

Cars, lightbulbs, and wind turbines are a few examples of the growing number of connected devices generating data.

The European Data Act, which entered into force this month, will put you in control of your data while enabling a thriving European digital economy.

It will ensure fairness in the digital environment by clarifying who can create value from it and under which conditions.

See how: europa.eu/!dHdRYn

#DigitalEU #EU

@EU_Commission

maybe when one can't find a lightbulb on the market that doesnt' "generate data", that's the root problem.

missing: consumer protection that allows people to say no to #BigData

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@quincy @EU_Commission

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